Premium Belgian chocolate Mathieu Belatier

Premium Belgian chocolate for the discerning consumer!))

The project objective was to develop a new premium chocolate brand that conveys to the consumer associations such as quality, tradition, love for one’s craft and commitment to the ideals of impeccable taste.

When choosing a brand name, it was decided to settle on the name of a pastry chef. This approach conveys all the brand values ​​and, in a certain sense, conveys to the consumer the personal responsibility of the manufacturer for all its products.

In the process of developing the design concept, we focused the consumer’s attention on the food zone, conveying the naturalness, authenticity and taste of each chocolate bar. The fonts and color palette, as well as thoughtful minimalism, emphasize the high quality of the product and confidence in its exclusivity.