Dominanta. New brand of premium paints

During the development of Dominanta brand, we conducted a strategic session with key stakeholders from the manufacturing company. This allowed us to focus on the brand’s main advantages: it is suitable for virtually any surface and enables creativity without worrying about the quality of execution.

Based on the established brand platform and positioning, we developed a packaging design concept for the entire product range. This approach highlights the brand’s premium quality and technological sophistication. The concept includes a system for differentiating the product range based on usage directions.