CANCEL
CANCEL is a SKINCARE brand which caters to all ages. The word comes from the cancel culture that has been going around for quite some time now. The idea was to use the negative word for the good. In other words you could also call it negative marketing.
The packaging combines minimalistic design elements with a bold color palette, creating a look that’s both vibrant and clean. I focused on clarity in typography and layout to ensure each product’s information is easy to read and visually appealing.
This design strikes a balance between simplicity and boldness, making the Cancel Skincare line look right at home on a vanity or retail shelf, while also conveying a sense of trust and quality.
