Sadie Skin: A Contemporary Skincare

Sadie Skin is a conceptual skincare brand and packaging system designed for a contemporary global beauty market.

The project explores how a botanical skincare identity can feel both refined and playful while remaining flexible across a growing product range. The visual system combines expressive typography, botanical-inspired graphics and a distinctive colour architecture to create clear differentiation between product categories while keeping the overall range cohesive.

The packaging system spans skincare, treatments and an edible skincare range, including Glow, Clear and Dew Gummies. Each category uses its own colour and visual cues while maintaining consistent brand elements across the portfolio.

Beyond the individual packs, the identity was developed to work across retail, e-commerce and digital marketing, with applications including product photography, seasonal campaigns, retail displays and social-first content.

The result is a scalable beauty packaging system designed to make each product recognisable on its own while strengthening the presence of the Sadie Skin brand as a whole.