Bleu de Chanel perfume

Project Title: Bleu de Chanel – Conceptual Packaging Design
Designer: Badr Al-Din Attik
Country: Algeria
Category: Fragrance Packaging
Project Type: Personal / Conceptual

Description:

This conceptual packaging project is a reinterpretation of the iconic Bleu de Chanel fragrance, focusing on a modern, masculine aesthetic with refined technical details. The bottle design embraces a cylindrical silhouette, conveying elegance and clarity. The use of deep cobalt blue glass reflects the essence of freshness and depth—traits that define the fragrance’s identity.

The cap is redesigned with a bold carbon fiber texture, adding a touch of luxury and modernity, while preserving the brand’s timeless appeal. Typography placement remains minimal and monochromatic, allowing the material and form to speak for themselves. Lighting and rendering were executed using advanced 3D modeling techniques to simulate a realistic visual identity and high-end shelf presence.

This project was designed to explore new visual narratives for premium men’s fragrances, with an emphasis on tactile materials, clean structure, and emotional visual impact. It was created as part of a broader study into contemporary luxury packaging within the fragrance industry.