Mixta, lemon with a touch of Mahou

Mixta, lemon with a touch of Mahou

From the strategic repositioning that defines Mixta as ‘Refreshing lemon flavor with a touch of Mahou’ we designed all the elements that build the brand and packaging.

The lettering is more emphatic, has been softened and continued with its graphic structure. We have also introduced the red dot that connects with the Mahou brand.

To improve legibility, the brand has been placed in a diagonal position that also embraces the packaging and achieves a larger size. The design connects with the strength, original taste and innovation that Mahou launched twenty years ago.

As a closure to all the packaging, a footer has been created for the brand that makes the consumer better understand the product: Refresco de limón con un toque de Mmmmmmahou!