Amor de Bellota

Amor de bellota

Irony and ‘old school’ aesthetics for the most rogue brand of Iberian products. The Raza Nostra Group continues to expand and now launches a new business: an Iberian products store that combines personalized attention behind the counter with free service. The goal is to create a brand that transmits the tradition and quality of Iberian products with a different point.

We looked for inspiration in the world of tattoos and specifically in the ‘old school’ style. From there, we also came up with the name for the new brand and the tagline: Amor de bellota, gourmet there is only one. A different and fun proposal that builds an unmistakable storytelling that connects with an imaginary and well-known aesthetic.

The three elements that articulate and build the proposal are: lettering, symbol and color. The typography uses the characteristic contractions of medieval writing. The famous tattoo of the dagger with the heart is now transformed into an acorn. And the turquoise blue color is bold, gives personality, elevates the brand and contrasts nicely with the product.

The most important piece and the one on which the whole project revolves is the special box with the assortment of Iberian products, which incorporates a carrying handle system that gives it stability and facilitates transport.

The result is a modern brand with a powerful ‘stand out’ that takes a giant leap forward in a very classic, traditional and homogeneous category.