Safinet El Sahraa – Premium Tea Collection Packaging

Project Title: Safinet El Sahraa – Premium Tea Collection Packaging

Client: Safinet El Sahraa
Category: Packaging Design – Tea Industry
Designer: Badr Al-Din Attik
Country: Algeria
Year: 2025

Concept Overview:
Safinet El Sahraa is a premium tea line rooted in the spirit of the desert and the heritage of the Silk Road. This packaging collection includes several varieties of high-quality Chinese teas—White Tea, Pu-erh, Oolong, and Green Tea—each distinguished by a subtle color strip reflecting the tea type and flavor profile.

The design emphasizes minimalism and elegance, using a sleek black background to contrast with a silver camel icon, symbolizing trade, heritage, and purity. The visual identity balances between modern aesthetics and cultural symbolism, aiming to stand out on shelves while honoring tea’s global journey.

Design Elements:

• Matte black finish with selective foil stamping for elegance.
• Each tea type is color-coded (green, red, silver, orange) to improve navigation and product recognition.
• A central illustration of a camel on dunes, representing the brand’s name and story.
• Bilingual typography (English/Arabic) to reflect cultural inclusivity.

Packaging Goal:
To build a luxury and export-ready tea brand that speaks to both local and international markets. The design supports retail shelf presence and reinforces brand credibility in the premium wellness segment.