Melrose Matcha

Melrose Matcha — a ceremonial-grade matcha created for Melrose Coffee. The vision was to design packaging that feels calm, clean, and modern while honoring the purity of the product itself. Every detail was shaped to reflect the quiet ritual of preparing matcha — minimal layouts, soft tones, and balanced typography echoing its smooth, intentional character.

The goal wasn’t just to make something beautiful, but to create packaging that carries the same sense of clarity and care as the matcha inside. By blending Japanese tradition with a contemporary lifestyle aesthetic, the design turns matcha into more than a drink — it becomes a small daily ritual, a pause in the middle of a busy day.

This project was about capturing that balance: heritage meeting modern simplicity, product meeting lifestyle, and design meeting emotion. A quiet luxury that speaks without shouting, crafted to feel as effortless as the first sip.