37 Lenguas

Alongside Singani Casa Real, we brought 37 Lenguas to life, a 100% Bolivian rum that marks its entry into a new category.

The challenge? Creating a brand image that honors the 37 languages spoken in Bolivia, while highlighting the exceptional quality and authenticity of its products.

The result? A bottle that’s more than just a design, it’s a tribute to Bolivia’s rich cultural heritage.

The label shines in a vibrant yellow, symbolizing the energy and richness of the land.
The name “37 Lenguas”, in bold red typography, reflects Bolivia’s passion and pays homage to the colors of the national flag.

The custom bottle, with its classic shape and amber glass, blends tradition with modernity, protecting the rum and ensuring it’s always ready to be enjoyed.

We’re proud to have created something that carries the Bolivian spirit to the world.