Barilla – Basil & Mozzarella Pesto Couvette

Barilla – Basil & Mozzarella Pesto Couvette

marimo

To launch the new Pesto Barilla Basil and Mozzarella Campana DOP Marimo got it inside a pouch that looks just like real mozzarella – surprise! A fun playful way to reveal this new product and make the launch unforgettable. Think it’s mozzarella? Think again! Now that’s a fresh presentation kit. Work life has its moments of celebration, where you can honor the hard work behind a launch while also having some fun – without worrying about cost per contact. The real ROI? The look of surprise on your colleagues’ faces.

 

marimo

Credits:
Graphic designer: Enrico Neri
Copywriter: Camilla Valle Porlezza
Account: Alessandra Avico
Account : Silvia Mellini
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Client:
Barilla