Open in case of Pizza!

This couvette, created by Marimo for the launch of the new Barilla Pizza Sauce, is designed to engage stakeholders in a premium and memorable way. The client wanted the couvette to be minimal and sustainable, immediately recognizable as pizza sauce, and engaging inside with product-related items like a pizza cutter, pizza kit, or a card with product information. Marimo responded with a fun and playful box, a distinctive presentation tool that harmonizes Barilla’s trusted brand identity with a fresh, modern twist. Inside, you’ll find a jar of pizza sauce accompanied by a card with easy-to-follow instructions for making an outstanding pizza, while a cutter on the outside completes the experience.

Curator’s Insight

This playful packaging concept for Barilla’s Pizza Sauce reimagines brand engagement through a clever, emergency-box-inspired design. The bright red couvette instantly evokes urgency and fun, contrasting beautifully with Barilla’s signature blue for strong brand recognition. Complete with a pizza cutter attached by a chain, it transforms a simple product display into an interactive, memorable experience. Balancing sustainability and style, this design captures the spirit of Barilla—trusted, modern, and irresistibly Italian.