El Indio

A tribute to origin. 

The design of El Indio was born as an homage to the strength of the Chihuahuan countryside — a brand that honors the roots, the land, and the hands that bring every harvest to life.

From the linework to the packaging, the goal was to create an authentic identity with character and purpose: to convey pride, hard work, and legacy.

A project made with soul, from Cuauhtémoc, Chihuahua.

Branding and design by Prime.

#Branding #PackagingDesign #MadeInMexico #Balam #Prime #ManzanasElIndio

Agency: ThePrime

CCO: Charly Arias
Executive account: Ileana Bravo
Brand leader: Julie Houtevelts
Art Director: Tony Agüero
Art Director: Samir Gómez
3d artist: Stephanie Peters