AVOLOVE

AVOLOVE – Packaging Story

The AVOLOVE packaging was created to blend superfood nutrition with a sense of softness, wellbeing, and self-love. We designed a visual identity built on natural green tones and warm pastel accents, reflecting both the purity of the ingredients and the warmth behind the name. Rounded typography, gentle curves, and organic shapes give the design a modern wellness aesthetic that radiates calm, positivity, and trust.

Short affirmations like “Nourish Your Nature” reinforce the emotional purpose of the brand, turning the packaging into a small daily ritual of self-care. The matte premium finish, clear information layout, and functional resealable closure offer a high-quality, user-friendly experience.

In a category often dominated by clinical or overly loud designs, AVOLOVE stands out through its simplicity and serenity—a refreshing, elegant presence on the shelf.

The packaging becomes an invitation to care for yourself—pure, soft, modern, and filled with love for the body.

Team:
CCO: Charly Arias
Brand Leader: Julie Houtevelts
Art Director: Tony Agüero
ThePrime® — carias@theprimemx.com
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