Coco’s Cream

Coco’s Cream is a pleasure without regret and harm. It consists of completely natural ingredients and contains a set of useful vitamins and trace elements. The cream can be used as an independent dessert or as an addition to pancakes, waffles, cheesecakes, casseroles and fritters.

Creating Coco’s image, we wanted to convey an atmosphere of carefree pleasure and fun without remorse. The dessert consists of only 6 ingredients with a limited amount of cane sugar and is prepared at a low temperature without the use of dyes, preservatives and flavors.

Our task was to develop a small branding for coconut cream, which includes the name, logo, branded elements and packaging design with the expectation of expanding the range to coconut cream with additives, coconut candies and other products.

The logo supports the shape of a coconut and seems to consist of slices and fragments of a nut. The thin lines hint at the lightness of the dessert, and the variety of letter shapes give the brand a playful character.

The energetic yellow color means vivid impressions and rich taste. The design of the coconut cream jar is simple and clear. The design hints at simple but vivid pleasures inside. The lid is decorated with a branded smiley face made of coconut fragments.

The branding and packaging for coconut dessert is characterized by a positive style and clear presentation.