CryoMe

CryoMe is an innovative brand of fluids with useful ingredients for effective care of the face, neck and decollete area. The main purpose of CryoMe fluids is to use products to create cosmetic ice (“ice fluid”) at home by freezing the product in a special mold. The frozen product is ready for use and is able to eliminate puffiness, tone and tighten the oval of the face due to the cryotherapeutic effect of cold.

We developed the CryoMe brand from scratch, came up with the name, logo, and designed the molds, bottles, and beauty box.

The logo is inspired by the images of snowflakes and drops. Holographic effects are a link in the product line.

The packaging design of the cosmetic fluid combines the cold of polished aluminum and splashes of bright colors. We preferred eco-friendly aluminum and did not overload the packaging design with unnecessary elements. Each CryoMe cosmetic product has its own color. The company’s palette consists of unusual shades that blend well with each other.

The ideal remedy for home cryotherapy, enclosed in a beautiful package, was not enough: we needed a mold for freezing. Most of the ready-made molds that we tested turned out to be too bulky, inconvenient to use, disposable, or created an excessively large diameter of ice, causing discomfort.

The tests allowed us to deduce the optimal size of the ice floe: 35 mm. The reusable mold, developed in our agency, consists of a silicone part of the soft touch, where the fluid is poured, and an ergonomic handle of optimal length, which has an elegant downward taper. The handle fits perfectly in the palm of your hand, and the minimum amount of fasteners allows you to use the fluid to the maximum. The product is poured into a silicone container, closed with a lid handle, frozen in the freezer and ready for use. It is planned to produce an aluminum handle for limited editions.

Together with the founders of the brand, we have come up with a way to improve the process of home cryotherapy: to make the use of ice simple and convenient, and the application of fluid pleasant. CryoMe turns daily beauty care into a sensual meditation process in which you can experience the delight of interacting with the product.

The unique formulation with natural ingredients, original appearance, adaptability, and ease of use can turn CryoMe into a fundamental stage of the home skin care system. The fluid contains northern berries and extracts of Arctic plants, rich in polyphenols, organic acids, terpenes and minerals that strengthen, soothe and prepare the skin. The discreet design of the beauty box combines a dark exterior and a light interior, with white paper and a holographic sticker. White is a wonderful background for silver CryoMe bottles. The branding of cosmetic ice is a well-structured design system.

Thanks for your attention!