Russian Shick Vodka

Siberian Vodka Company instructed to rebrand Russian Chic vodka, preserving the character of the brand: an eye-catching massive rectangular bottle, a feeling of an exquisite and expensive product with a Russian character. The existing branding is outdated and required updating.

The design of the vodka logo is made in the recognizable style of Russian tableware. Characteristic bends and details became the prototype of the letters RS.

We simplified the design of the cork by making it glass. The characteristic embossing of the existing label is transferred to the neck of the bottle. The label with many details refers to the rich interiors of Russian churches and chambers. The design of the label is dominated by a traditional Russian pattern, where the letters RS are skillfully woven. The rich solid pattern corresponds to the Russian visual tradition and symbolizes the breadth of the Russian soul, expressed in the rich taste of vodka.

The design of the patterns on the labels is solved in a general way, but it changes in details depending on the composition of the vodka. Somewhere it’s pine nuts and honey, somewhere it’s lemon and rose hips, etc.