Daddy

Symbols, colors, and inspirations of Naples are transformed into packaging that expresses the Neapolitan soul in every detail.

Curator’s Insight

The design channels the vibrant spirit of Naples through bold typography, ornate linework, and a striking red-and-blue palette. Every element, from the golden accents to the symbolic hand gestures, adds a layer of cultural storytelling. The label blends traditional Italian artistry with a modern aperitivo attitude, creating a brand identity that feels both heritage-rich and refreshingly contemporary.