French Boulevard Sparkling «SE»

The French Boulevard trademark is inseparably connected with the history of Odesa city and a specific place of power — 10 French Boulevard. It was here, in 1857, within ancient catacombs, that Belgian consul Victor Henno together with French merchant François Nouveau founded wine cellars for the production and storage of wines.

The redesign of the French Boulevard Special Edition sparkling wine label became an evolutionary continuation of the brand’s renewed visual identity, while preserving the key elements of the previous design. The diamond — the brand’s recognizable symbol — was reinterpreted and integrated into both the neck label and the main label. The visual language has become more restrained, clean, and contemporary, without losing its historical character.

The FB monogram and decorative elements also underwent a process of evolution: from ornamentation toward a professional graphic system. They now feature clearer proportions, modern typography, and a more refined hierarchy, enhancing the sense of premium quality. The new design shapes the image of a mature and more sophisticated line within the brand’s portfolio.