Wuyutai White Tea Series – Taimu Yin

Wuyutai White Tea Series “Taimu Yin” · Product Strategy Restructuring

The client hopes to break the stereotype that Wuyutai is only associated with jasmine tea. Through the strategic restructuring of its white tea line, the brand will highlight its professional strength in deep involvement in tea origins and strict selection of fine teas, establish an authoritative and profound image as a time-honored brand, meet the diversified needs of the market, and expand its consumer base.

Magpie has proposed four core strategies: rebranding the product from “Puyu(璞裕)” to “Taimu Yin(太姥吟)” to restructure core value; shifting the brand positioning from producer to quality guarantor; establishing a complete product matrix from entry-level to high-end tasting; and creating exclusive cultural assets through animations, poems and other forms.

*璞裕：Puyu sounds the same as “unpolished jade” in Chinese, symbolizing purity and being unrefined

*太姥吟：Taimu Yin The name is inspired by a classic Chinese poem, paying tribute to Mount Taimu, the renowned birthplace of white tea.