Eleis Lissage Plus – Hair Care

Project Title: Eleis Lissage Plus – Professional Hair Care Packaging

Project Description:
The design for Eleis Lissage Plus aims to bridge the gap between medical professionalism and luxury beauty. The primary goal was to create a visual identity that communicates trust, high quality, and advanced technology, targeting both professional salons and end-consumers.

Design Concept:
The color palette relies on a clean, surgical white background, symbolizing purity and hygiene, contrasted with a rich metallic gold band. The gold doesn’t just represent luxury; it signifies the “premium” nature of the Brazilian technology used in the product.

Visual Hierarchy & Typography:
The layout is meticulously organized to handle bilingual content (Arabic and French) without cluttering the space. A modern sans-serif typeface was used for technical details to ensure readability, while a sophisticated script was integrated into the “Plus” logo to add a touch of elegance and fluidity, mirroring the smoot.