Briar Tea Packaging Inspired by a Child’s Sketch

Briar tea packaging is inspired by the elegance and timeless charm of London, blending classic British aesthetics with a modern, premium feel.

The visual concept began with a simple hand-drawn sketch created together with my 7-year-old brother. His playful illustration of buildings and a starry sky became the foundation of the final design, bringing a sense of authenticity and warmth to the project.

The deep navy blue color reflects sophistication and calmness, while the subtle stars evoke the atmosphere of a quiet evening. The architectural illustration at the base connects the product to London, adding storytelling and character.

The cylindrical packaging enhances the tactile experience and emphasizes the product’s premium positioning. Refined typography and ornamental details complete the identity, balancing between vintage charm and modern elegance.

This project is not only about packaging, but about transforming a simple idea into a refined visual story—where imagination meets design.