DEKAF

A refined conceptual design for a brand specializing in decaffeinated coffee roasting. The founders believe that true coffee connoisseurs are those who drink it for the taste, not the caffeine content. This idea became the central concept and value, uniting all elements into a cohesive system reflected in the tone and messaging, as well as in the original illustrations of Monsieur and Madame—figures of aesthetes and gourmets in the world of coffee—creating a distinctive and compelling brand identity.