Matcha y’all

BRAND & PRODUCT
Matcha y’all is a brand offering a patented 100% organic and vegan matcha drink mix, combining high quality matcha for a natural energy boost and organic lion’s mane mushroom extract to enhance focus.
It was owned by two sisters from Austin, Texas, who I am grateful for the interesting challenge and opportunity to design for such an extraordinary project.

OBJECTIVES
The challenge was to create an image that would humorously embody the modern cowgirl – a matcha-loving woman who exudes energy, cheerfulness and fun. An image that would resonate with a target audience of similarly adventurous 18-25 year old young women living in Texas who are health conscious and therefore choose natural ways to keep their energy levels high.

SOLUTION
In the design, I aimed to embody that fine line between old-school western style and modern matchy-matchy aesthetic – thus was born this kick-ass cowgirl, riding a cup and encouraging you to go live your best life. Her image is complemented by the continuing cowboy aesthetic elements in the logo – letter shapes that resemble the curves of a horseshoe and subtle nuances – in the form of a rope thrown over the ‘t’ and a star.