FIFA | Gin Cocktails

ABOUT

FIFA is a concept line of ready-to-drink gin cocktails created for women who are not afraid to be noticed. The brand embraces a playful and expressive vision of femininity. Its name references the image of a confident girl who enjoys beauty, attention, and the small pleasures of life.

SOLUTION

The packaging is built around a custom bottle inspired by feminine curves. The soft silhouette, rounded label shape, and distinctive stopper create a recognizable visual language that feels bold, playful, and glamorous.

The collection includes three flavors — Strawberry & Mint, Peach & Lavender, and Cherry & Coconut. Each variant is differentiated through its own color system, shimmering liquid with edible glitter, and sparkling typography, while maintaining a consistent identity across the range.

RESULT

By moving away from traditional spirits packaging codes, FIFA transforms the cocktail bottle into a collectible object. The combination of expressive form, tactile details, and shimmering finishes creates a memorable shelf presence and a packaging experience designed to be noticed.