Laura Raes — Artisan Caramel & Toffee Packaging

Laura Raes was born during the pandemic, owner Sheri Visakaly’s way of channelling passion for confectionery into something lasting. Her handcrafted caramels and toffees found an enthusiastic audience at farmers markets almost immediately, but the self-printed labels she used in those early days couldn’t keep pace with the growth. To expand into retail chains and gift channels, the brand needed a packaging system that looked as premium as the product inside.

Eye Candy Design modernized the brand while preserving what made it recognizable. The signature teal colour, already distinctive in the artisan confectionery space, was retained and elevated with a gradient treatment that added depth and sophistication. The logo was refined for better legibility and retail impact. The most significant structural change was the shift from printed labels to preprinted stand-up pouches, which gave the product a more polished, retail-shelf-native appearance. The redesign also tackled compliance: bilingual French and English labelling, regulatory-standard ingredient lists, and accurate nutrition fact tables were all brought up to code, essential groundwork for national retail expansion.

The results were tangible: Laura Raes has since entered multiple retail chains and grown its placement with gift basket companies. The updated packaging gave retailers an immediate reason to say yes, and consumers a package they are proud to give as a gift.