Sitera Botanical Spirits Collection

Sitera is a Peruvian botanical spirits brand built around the exploration of extraordinary regional ingredients and their transformation into sophisticated sensory experiences.

Inspired by the biodiversity of the Peruvian Amazon, the brand seeks to elevate uncommon ingredients, revealing their character through carefully crafted aperitifs, bitters, and future botanical expressions.

The visual identity was conceived as a living ecosystem where nature, culture, and craftsmanship intertwine. Each label unfolds as an illustrated narrative, featuring native flora, fauna, fruits, butterflies, and symbolic characters inspired by Amazonian heritage.

The inaugural collection introduces two distinct expressions: Citron Liqueur Aperitif, inspired by the vibrant aromatic profile of citron fruit, and Citron & Tobacco Bitters, a deeper and more contemplative interpretation that explores the complexity of tobacco and regional botanicals.

Although each product expresses a unique personality, both are united by a shared visual language. Intricate illustrations, custom die-cut labels, and metallic foil details create a rich storytelling experience that celebrates the origin and character of each ingredient.

More than a collection of spirits, Sitera represents an ongoing exploration of Peru’s extraordinary biodiversity, guided by a simple belief:

The extraordinary made sophisticated.