S34 Gin

S34 GIN — A Shared Origin

S34 Gin draws inspiration from the roots of its two founders, one from Argentina and the other from Uruguay. The visual direction explores this shared origin through elements that reflect the culture, landscapes, and natural richness of both countries.The Río de la Plata inspires the custom die-cut shape of the label, while the fusion of the suns from both national flags, along with architectural landmarks, local flora, and fauna, brings the visual universe to life.The number 34 also plays a part in the concept, referencing geographic coordinates and inspiring the use of maps and naturalist illustrations. Each element contributes to telling the story behind the brand and the places that are part of its origin.