Harras Dark Chocolate Coated Rice Cakes Packaging Design

In this design, we didn’t just create a snack package—we brought to life an active lifestyle, enriched with details inspired by everyday moments. The natural beige background was carefully chosen to reflect the product’s sugar-free, gluten-free, and vegan qualities. It feels clean and understated, while maintaining a strong enough presence to stand out on the shelf. The skateboarder, cyclist, and the other supporting graphic elements visually reinforce the product’s energetic yet light personality, creating a packaging design that communicates the brand’s lifestyle as much as its benefits.