Harras Ice Cream and Sorbet

For the Harras Ice Cream & Sorbet range, we created a distinctive packaging system that gives every flavour its own recognizable personality while preserving a strong family identity. The design was built around a simple idea: expressing freshness, fruit intensity and indulgence through a clean yet vibrant visual language. Each flavour is defined by its own colour palette, while expressive fruit illustrations and handwritten-inspired typography create a warm, contemporary and appetizing appearance. The centrally positioned product image enhances flavour recognition, while the fruit-inspired graphics establish a flexible visual system that unifies the entire range. This approach allows each product to communicate its individual character while remaining unmistakably part of the same product family. The result is a colourful and contemporary packaging series that transforms freshness, fruit and flavour into a memorable visual identity with strong shelf impact.