Hasata Seeds & Legumes Series

Meet the new concept we created for Hasata’s six-variant Superfood range. 🥳 Bringing together two product groups—seeds and imported legumes—under one consistent visual language, we developed a packaging system that reflects the natural character of each ingredient. Each variant features its own background color inspired by the product itself. The freshness of mung beans is expressed through green tones, while the simplicity of buckwheat is supported by warm earthy beiges. The organic illustrations running throughout the design pay tribute to the richness of nature, while the heart-shaped window symbolizes our belief that healthy living starts from the heart. One of our favorite details during the design process was the motto “Eat Good, Feel Good.” It was so well received by the brand’s marketing team that it became a permanent part of the packaging. The new Hasata Seeds & Legumes Series is now on the shelves. 😊