La Croissantería Take Away

Many brands choose to illustrate their products. We decided not to.

Since the croissant is already represented in the logo, we turned the symbol itself into the protagonist of the illustrations. Instead of depicting the product, the characters interact with the brand’s own identity, allowing every bag, box, and cup to reinforce brand recognition.

A simple decision that transforms a familiar asset into a distinctive visual language.

Credits

Creative Direction & Brand Identity: Another Monday
Illustrations: Angelina Montero
Client: La Croissantería

Curator’s Insight

What stands out here is a refusal of the obvious move. Bakery packaging almost always leans on appetite appeal, close-up product shots or literal renderings of what’s inside the bag. This system does the opposite. By lifting the spiral mark out of the logotype and giving it a life of its own, the identity becomes self-referential rather than descriptive. The characters are selling recognition of the mark itself, a subtler and arguably more durable strategy to run across a full packaging system. It also quietly solves a production problem: one illustrated element, endlessly recombined across cups, bags, and boxes, keeps the visual system cheap to scale without diluting it. The result reads closer to an editorial illustration practice borrowed from lifestyle branding than anything typical of the bakery category.