Longarone Reserved Fine Wine

The Longarone Reserved Fine Wine line was created to reposition a traditional brand within an increasingly competitive and demanding market. With a legacy built by the Olivo family and already recognized by consumers, the challenge was to transform this heritage into a more contemporary visual proposition capable of strengthening its presence at retail while preserving its connection to its origins. The project sought to balance tradition and modernity, organizing the brand’s attributes more clearly and creating a more intuitive purchasing experience for consumers.

The solution developed by Pictom was based on a clean, elegant, and functional visual architecture. The emphasis on elements connected to the family’s history reinforced attributes such as authenticity and credibility, while the strategic use of color allowed consumers to easily distinguish the wine varieties and navigate the product line on the shelf. The result was a visual identity capable of communicating sophistication within the entry-level fine wine category, increasing the brand’s visibility at the point of sale and strengthening its connection with consumers seeking quality, tradition, and confidence in their purchasing decisions.