Wellhabit — Brand Identity, Packaging & Web Design

Wellhabit – Plant-Based, Plastic-Free Cleaning Tablets

Wellhabit set out to challenge a category built on shipping water in single-use plastic bottles, launching plant-based, plastic-free cleaning tablets designed for Indian homes. Richest Branding partnered with the brand to develop a complete identity, packaging system and digital experience that could make an unfamiliar format dissolve a tablet, don’t buy a bottle feel instantly intuitive.

The packaging needed to work across eight distinct product lines, from hand soap to dishwasher tablets, while remaining unified under one visual language. Every design decision prioritised clarity over decoration: a clean, modern colour and type system that reads confidently sustainable without falling into generic “green brand” clichés. The pack structure was built to walk a first-time buyer through the ritual fill, drop, pump in seconds, without needing to read the copy.

The result is a system that gives all eight products a shared, recognisable identity while allowing each to hold its own distinct character on shelf positioning Wellhabit as a premium, trustworthy alternative in a crowded sustainability space, rather than just another eco label.

Industry: FMCG / Home Care Services: Branding, Packaging, Web Development