SEVEN KIDS

The graphic concept of this product line translates dermatological science into organic, fluid, and approachable shapes. The morphology of the primary packaging—from the curves of the gel bottle to the spherical caps—directly evokes prebiotic patterns, creating a cohesive system that connects the formula, the packaging, and the graphic design.

The back of the box acts as an educational guide for parents and children. Prebiotics and vitamin B3 are personified as protectors (“microbiome superheroes”) that visually explain the skin’s barrier function. This illustration humanizes the product’s science, turning the packaging into a learning tool during bath time.

To emphasize the biological concept on the secondary packaging, a silky-touch matte UV finish was applied to the entire box, combined with a selective spot gloss UV varnish over the prebiotic graphic elements.

This technique creates a dual effect: a tactile contrast that evokes skin hydration and a play of reflections that highlights the active iconography when light hits the product at the point of sale.