Wide Eyes Coffee

Introducing Wide Eyes; a coffee brand built on the idea that caffeine isn’t the only thing that gets you buzzed. It’s the gossip, the glances, the “tell me everything” moments that happen over every cup in an increasingly chronically online world. We wanted to capture that in a physical space that makes you want to visit, slow down and actually meet up, then send you home with something to keep the conversation going. With the tagline ‘brews for all moods,’ the idea was to be there beyond the mornings and the café itself, giving the brand a route to retail through a cold brew concept development.

The hand-drawn type takes its cues from names scrawled on napkins and coffee cups, and the phrase ‘spilling the tea but never the coffee’ is our cheeky nod to the chats over brews that make you side-eye the next table.