Once a household name, Alerics Ice Cream was a hugely popular brand in Sri Lanka until the 1980s when a new wave of larger brands flooded the market and Alerics fell out of favour.

A fresh acquisition injected a new lease of life into the brand and word soon spread of its comeback. To capture both the original Alerics audience (40+) and a new wave of youthful customers, we referenced retro typefaces and vintage illustrations of 1950s ice cream parlours to create a range of playful tubs with a nod to the glory days gone by.