SFUMR

The SFUMR wine collection brings together three distinctive red wines, each defined by its grape variety, vintage and individual style, expressed through understated yet striking packaging.

SFUMR Velatura (2022), Cabernet Sauvignon is shaped by the variety’s characteristic structure, with notes of dark berries and spice alongside moderate tannins. The 2022 vintage suggests a balance of ripeness and freshness, typical of warmer growing seasons that retain good acidity.

SFUMR Nebula (2023), Merlot offers a softer, more rounded expression. Merlot traditionally delivers generous fruit, silky tannins and a subtle mineral quality. The 2023 vintage may be distinguished by vibrant fruit and easy drinkability, making it approachable soon after release.

SFUMR Umbra (2021) comes from a vintage marked in some regions by more restrained climatic conditions, potentially giving the wine greater depth, concentration and ageing potential. The name Umbra, Latin for “shadow,” metaphorically reinforces the wine’s richness and dark flavour profile.

The collection shares a cohesive visual language: deep-black labels, gold decorative detailing and contrasting colour panels—red, blue and purple—to distinguish the individual wines. A signature stylised “S” and ornamental neck motif create a recognisable identity that balances contemporary refinement with a subtle reference to classical winemaking tradition.

The range is designed for consumers who appreciate varietal purity while wishing to explore different expressions within a single brand—from vibrant and fruit-forward to structured and age-worthy.