Ithaca — Olive Packaging Design

Ithaca is a conceptual olive packaging project inspired by Homer’s Odyssey and Odysseus’ journey back home.

The concept connects Greek heritage, the Mediterranean Sea and the idea of returning home. A simple glass olive jar is transformed into a sculptural object through a removable sleeve inspired by a classical Greek column.

The identity combines contemporary typography, Mediterranean colours and nautical imagery. Three olive varieties are represented through three colourways — blue, ivory and navy — creating a unified packaging system with individual visual identities.