PLIÉ

PLIÉ is a conceptual branding and packaging project for a light ice cream brand inspired by the grace and elegance of ballet.

The concept explores the connection between the lightness of ice cream and the fluidity of dance, translating this idea into a refined yet playful visual identity.

The brand identity combines expressive typography with a distinctive graphic mark based on the Cyrillic letter “P,” the first letter of the brand name in Russian. Its shape evokes ballet pointe shoes, connecting the brand’s visual language to its central inspiration.

The packaging system features four flavors, each distinguished by a soft pastel color: Strawberry Rosé, Vanilla Tonka, Pistachio Cardamom, and Dark Cocoa. The palette creates a recognizable visual system, while silver accents introduce a subtle premium feel.

Through typography, color, and art direction, PLIÉ creates a cohesive brand world that balances elegance, lightness, and indulgence.