Tam’z

TAMZ reimagines the date through a bold, playful and contemporary packaging identity.

Combining premium Deglet Nour dates, crunchy almonds, peanuts and rich dark chocolate with a delicate touch of sea salt, TAMZ transforms a timeless ingredient into an irresistible modern snacking experience.

The creative challenge was to celebrate the product’s natural richness while breaking away from the conventional visual codes of date-based snacks.

The Design Concept

Big typography. Bold colors. Pure indulgence.

At the heart of TAMZ’s identity lies an oversized, expressive typographic system. The brand name becomes the main graphic element, extending across the packaging to create a confident and instantly recognizable shelf presence.

A vibrant palette of pastel pink, mint green, electric blue and warm orange gives each variety its own personality while maintaining a cohesive visual identity.

Hyper-realistic product imagery reveals the richness of the ingredients: glossy chocolate coatings, golden dates, crunchy nuts and delicate sea salt crystals.

The contrast between monumental dark typography, playful colors and appetizing food photography creates a distinctive visual language that feels both premium and accessible.

Four Flavors. One Bold Identity.

The collection features four indulgent experiences:

• Pink: Chocolate-covered date bites with sea salt.
• Green: Chocolate-covered dates filled with almonds.
• Blue: Chocolate-covered dates filled with peanuts.
• Orange: A delicious mix of almond- and peanut-filled dates coated in dark chocolate.

Beyond Packaging

TAMZ is more than a snack. It is a fresh expression of everyday indulgence.

By combining authentic ingredients with expressive design, TAMZ creates an identity designed to stand out on shelves, connect with a new generation of consumers and bring a fresh perspective to the date-based snack category.

Naturally delicious. Boldly designed. Made to stand out.