Tenute Castello Inici

Tenute Castello Inici
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The rebirth of a Sicilian château. For this project, we developed a comprehensive brand identity system: naming, storytelling, visual identity, packaging design and art direction.
We took our inspiration from Inici Castle, its Latin inscriptions, the legacy of the feudal estate and the limestone landscape that surrounds it. We transformed history and the local area into a visual language. The names chosen are micro-stories, fragments of lost eras that resurface amongst the vine rows. They draw on dynastic history, the castle’s architecture and the human and agricultural activities that once brought these lands to life.
Each name is a philological, poetic and narrative choice.
Each label is an act of rewriting the landscape.
Each bottle is a small work of semantic archaeology.
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Credits
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Design&Art Direction: Francesco Gioia + Antonio Lipari  / Saluti fg
Clients: Tenute Castello Inici
The labels are printed on Fasson rCrush Grape paper, produced from grape processing residues by Avery Dennison Label and Packaging Materials + Fedrigoni Moonlight Manter by Fedrigoni Self-Adhesives, Fedrigoni Group
Foil finishes by Luxoro – Leonhard Kurz
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Photography by Fabio Florio