Torc

Design: Luminous Design Group
Project Type: Produced, Commercial Work
Client: Torc
Location: Athens, Greece
Packaging Contents: Industrial lubricants
Packaging Substrate / Materials: Aluminium
Printing Process: Foil stamping

Naming and packaging design for “Torc”. A series of products, used for lubricating and maintaining industrial machines. Taking under consideration the industry which is targeted, the series name derives from classical engineering as it’s inspired by the concept of torque. The design focuses on the typographic logo, whose tubular approach renders to the physical sense of a tool in user’s hands, following also the characteristic form of the container. The concept is completed on the backside with a layout that adds graphic simplicity and immediacy, referring to technical manuals.