Following our rebranding for Mythos, we designed the packaging of Mythos Ice, a unique beer that is simultaneously filtered and cooled at -1C. During our study for the whole series, we created an optical system that adapts according to the communication needs of each container.

Keeping constants that allowed us to create a consistent visual identity, unnecessary information, and busy design elements were discarded, strengthening the brand elements and achieving a coherent and consistent new image. The color code and the design of the sub-logo “ICE” draw inspiration from the filtering temperature of the beer, as well as the cooling sensation that the product exudes.

 

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