Star Wars Light and Dark

Creative Agency: Perfected Designs
Creative Director: Andrew Shumacker
Project Type: Produced, Commercial Work
Client: Keepme Fragrances / Disney
Location: London, UK
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Offset Litho printing, Foil Stamping, Spot UV Varnishing

From the mind of visionary writer/director George Lucas, Star Wars the epic space fantasy introduced the mystical Force into the cultural vocabulary and it continues to grow, its lush universe ever-expanding through film, television, publishing, video games and more.

May the Force Be With You… Always!

Perfected Designs were challenged to design a packaging solution for a limited edition set of Star Wars perfumes created under license by Keepme Fragrances and Disney. The brief required the fragrances to be sold as two individual products and a twin set that would appeal to both the mainstream consumer, passionate collector and nostalgic purchaser to celebrate and capture the enormous consumer demand for the iconic Star Wars franchise. Our goal was to create packaging that would make a great keepsake and that wouldn’t look out of place amongst other mainstream Star Wars memorabilia.

What’s Unique?
Unusual shape – the paper-over-board box packaging system implements hinges on a left and right base to open from the middle-out – when closed, a magnet secures the packaging from opening unintentionally.