Desch

Desch is a craft beer brand hailing from the scenic Deschutes Valley in Bend, Oregon. Known for its bold flavors and adventurous spirit, Desch aims to provide an authentic and community-driven beer experience.

In the competitive world of craft beer, many brands that strive to portray boldness and adventure often resort to using super-contrasting colors, highly dynamic layouts, and masculine illustrations, therefore contributing to an oversaturated market where packaging can feel chaotic and overwhelming. This traditional approach may alienate potential customers who seek a more inclusive and universally appealing design.

The goal of the Desch packaging redesign was to create a visual identity that embodies the adventurous essence of the brand while being inclusive and approachable. The new design evokes a sense of community and belonging, making the beer appealing to a wider audience.