Creative Agency: PROFI Creative Group
Creative director Julia Gusar
Designer: Kristina Kozak
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Eggs
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
A healthy product is a colorful product. How can you imagine green, orange, violet eggs? But why not?
These are the colors that became basic for the design of this series. Bursting, fabulous colors! They are natural and healthy colors. And such is the product Quail eggs – for adults and kids. Bright forms immediately involve the customer’s imagination in the dialogue and make history.
Each color corresponds to a certain breed of quail and carries a unique useful offer. Complementary colors and tonal harmony of this line stand out among other products on the store shelves. The infographics on the reverse side of the package adds liveliness, readability and compactness to the image. Now a purchase of eco products means a good mood and bright emotions.