Moko Rum

Creative Agency: LINEA – The Spirits Valley Designers
Project Type: Produced, Commercial Work
Client: MOKO RUM
Location: Bordeaux, France

Rums hailing from Panama, rums of discovery and exploration, rums from the end of the world.

MOKO rums are one of the last gems that were part of the epic tale of French rums at the start of the 20th century. Aware of the potential of this family brand, MAISON PEYRAT decided to breathe new life into it with the help of LINEA the Spirits Valley Design Agency. The MOKO range comprises three different qualities that make you dream, through its stamp-like labelling and its graphic identity, of exotic holidays. Inspired by its original design, the flasks come with paper caps tied with a piece of string; a nod to the banana leaves adorning the original caps. Enter the nostalgic and uplifting universe of the 1940’s and ’50’s.