Ethiopian Spices (Concept)

Design Agency: Beatrice Menis Design
Project Type: Concept
Location: Stockholm, Sweden
Packaging Contents: Spice, Berbere, Mitmita, Shiro
Packaging Materials: Pouch bag, bottles

We’ve been commissioned to create a fresh new brand identity and packaging for an Ethiopian spice company. Our goal was to craft visuals that could stand out in the market and embrace the brand’s core values of quality, consistency and availability.

We have worked on three main spices: Berbere, Shiro & Mitmita.

The spices are available both in pouch bags, in larger dimensions, and in bottles, for smaller portions. We have added a small neck label on the bottles which provides some tips and tricks on how to use the spices!