Halloween Coffin Promotion Package

Agency: Kind
Production Company (Video): Red House Media
Photographer (Stills): Daniel Ahlgren
Project Type: Produced, Commercial Work
Client: CoolStuff.com
Location: Malmö, Sweden
Packaging Contents: Gift package/Promotion
Packaging Materials: Wood, textile, metal, plastic

Nordic online gadget shop CoolStuff.com has a history of selling really quirky, unique and fun products and has built up a highly engaged fan base because of it. For Halloween 2015, CoolStuff offers a unique delivery service. For an extra fee of $6000, the customer can have their order delivered in a life-size, custom and personalized coffin.

Jonas Hilmersson, KIND’s Creative Director explains:
“The CoolStuff Halloween coffin was uniquely designed down to the very last detail and is truly a one of a kind item. Not only will CoolStuff’s customers be the first in the world to have their Halloween-order packed, sealed and delivered in a real life-size coffin. It also has a completely unique look and feel and will even be personalized for the buyer with a custom metal name plaque.”

Coffin Highlights
• Limited edition, specially made coffin
• Pitch black, high gloss finish
• Engraved CoolStuff logo on the lid
• Soft fabric orange interior
• Specially designed pillow
• Sturdy handles for easy lifting
• Plaque with the buyers name engraved
• Dimensions (exterior): Length: 195.5 cm / Width: 51 cm / height: 44.5 cm

What’s Unique?
A highly limited (only 1 unit exists) coffin that will be personalized for the buyer with a custom metal name plaque.